Not Getting Enough Traffic to Your Website? Know What You Might Be Doing Wrong

Not Getting Enough Traffic to Your Website? Know What You Might Be Doing Wrong

Web sites are the online version of any business. They not only represent your company, but also brings the revenue. But it is very difficult to get the perfect design that is crisp and unique along with providing all the necessary details. That is why usually all the business companies have websites, but still they are struggling to generate the targeted revenue through these sites. 

And the main reason? Well, instead of focusing on a design that would optimize their conversion rates, companies focus on web designs that are simply good looking. All these mistakes are quite subtle, but they have the capacity of wrecking your whole revenue plans. Apart from these, there are several other mistakes that can be frequently seen in business websites and are simply pushing the visitors and potential customers away. 

#1 Lack of Responsive Design

When it comes to the most important features of a website, responsive design tops the charts. Well, it does make perfect sense as a responsive design makes your website accessible on any device users opt to choose. Even when it comes configuration support, Google loves those sites that are responsive.

#2 Slow Loading Speed

The maximum time for a web page to load is four seconds and beyond that, it simply puts the user off. According to a survey conducted by Google, 70 per cent of the websites that they tested during the survey had a loading time of more than seven seconds. Slower loading speed is also known to increase the bounce rates.

#3 Unclear and Complex Font

Use of unclear and complex fonts straightaway decreases the traffic on a website. Moreover, symbols, fonts in cursive style and hand written scripts are too difficult to read. The ease of reading is decided with cognitive fluency that can be defined as the ease with which a user understands what he is looking at. People prefer the content that is easy to go through and think about. 

With that said, now you know some of the mistakes that can easily put off the users of a website. Creating a good and user friendly website isn’t a rocket science; all it needs a right perspective and a little bit of care. 

AUTHOR:

My IT Guy is one of the leading website designing and business IT support providing company in Houston. We have a professional team of experienced technologists who knows the inside out of Web designing, SEO concepts, IT support and web application development.